GENERAL SANTOS CITY — July 31, 2025 — Japan’s Ambassador to the Philippines, ENDO Kazuya, concluded a two-day visit to South Cotabato and General Santos City, strengthening diplomatic and economic linkages between Japan and Southern Mindanao.
From lush plantations to busy fish ports, Ambassador Endo’s visit from July 30 to 31 showcased Japan’s ongoing interest in Mindanao as a vital partner in agricultural trade and seafood processing.
Strengthening Agri-Ties: Bananas, Pineapples, and Now Avocados
On July 30, Ambassador Endo toured banana, pineapple, and avocado farms managed by DOLE Philippines, a subsidiary of Japanese trading giant ITOCHU Corporation. These farms play a critical role in the Philippines’ agricultural exports—particularly to Japan, which remains the largest importer of Philippine bananas and pineapples.
Last year, Japan lifted restrictions on the importation of Hass avocados from the Philippines. Now, the avocados grown on these farms are finding their way to Japanese supermarkets, adding a new dimension to the Philippines’ export profile. The ambassador’s visit highlighted the role of Japanese companies in driving agricultural development in Mindanao and helping local farmers gain access to international markets.
Courtesy Visit with Gov. Tamayo: Security and Future Cooperation
The following day, Ambassador Endo met with South Cotabato Governor Reynaldo Tamayo Jr. in a courtesy call that discussed Japan’s past development assistance to the province, including in health, education, and infrastructure. The two leaders also explored new avenues for cooperation in agriculture, disaster resilience, and trade. Ambassador Endo took the opportunity to request the governor’s support in ensuring the safety and welfare of Japanese nationals residing in the province.
Tuna Industry Ties: From GenSan to the World
General Santos City, known as the “Tuna Capital of the Philippines,” was another key stop in the Ambassador’s itinerary. Endo visited Tenpoint Manufacturing Corporation, a Japanese-owned company that processes tuna for export to Japan, the United States, and the European Union. The facility underscores how Japanese investment has helped turn General Santos into a vital seafood production hub.
He also visited the General Santos Fish Port Complex—one of the largest fish ports in the country and a major beneficiary of Japan’s Official Development Assistance (ODA). There, Ambassador Endo witnessed firsthand the bustling activity of tuna landings, inspections, and weighing operations. He held conversations with port authorities and fisherfolk to understand the challenges of the regional fishing industry, including sustainability concerns, labor conditions, and market competitiveness.
Reaffirming Stronger PH-Japan Relations
Ambassador Endo’s visit not only showcased Japan’s deep economic ties with Mindanao but also reaffirmed its commitment to fostering sustainable development, business partnerships, and cultural exchanges between the two nations.
“The Philippines, particularly Mindanao, remains a valuable partner in Japan’s trade and development efforts,” said Endo in a brief statement. “Our shared history and mutual aspirations continue to bring our peoples closer together.”
As the Philippines continues to look southward for economic growth and as Japan strengthens its foothold in the region through investments and development aid, the visit marks another milestone in the evolving friendship between the two island nations.