Forest Management Bureau Launches 2025 Tree-Hugging Campaign

The Forest Management Bureau (FMB) is calling on nature enthusiasts and photography lovers to take part in the 2025 Tree-Hugging Campaign, an initiative that aims to promote tree conservation through a unique photo and caption competition.

Expanding the Reach

This year’s campaign has been expanded to include three official categories to allow wider participation:

• General Public
• FMB Employees
• DENR Regional Offices

How to Join

Participants must follow these steps to submit their entries:

For FMB Employees and the General Public:

1. Like and follow FMB’s official social media pages on Facebook and Instagram (@denrfmbofficial).
2. Share the event post from FMB’s official page or Instagram account.
3. Ensure that submissions feature an individual or a group (maximum of five members) interacting with a tree. Hugging the tree is a mandatory element.
4. Submit high-resolution photos with creative captions that highlight the importance of trees in the environment and human well-being.
5. Post the entry publicly on personal Facebook accounts with the following hashtags:
   • #OneTreeLove
   • #FMBTreeHuggingCampaign2025
   • #PunoNgPagmamahal
6. Tag the official FMB Facebook page in the post.
7. Submission period: February 10-14, 2025

For DENR Regional Offices:

1. Submissions may be from individuals or groups.
2. Photos must showcase individuals interacting with a tree, with hugging being a required component.
3. Captions should creatively support the message of tree conservation and its significance.
4. Entries must be posted publicly on personal Facebook accounts with the following hashtags:
   • #FMBTreeHuggingCampaign2025
   • #PunoNgPagmamahal
   • Specific regional hashtags (e.g., #DENRRegionI, #DENRRegionII, etc.)
5. The Tree Hugging Champ 2025 award will be given to the most participative region, determined by the number of individual submissions per region.

A Call to Action

Through this campaign, the FMB hopes to inspire Filipinos to strengthen their connection with nature and advocate for tree conservation. Join the movement, capture your love for trees, and stand a chance to be recognized for your efforts in environmental preservation!

For more information, visit the official FMB Facebook page. Hug a tree, share your story, and spread the love for nature!