In the race for likes, shares, and fleeting internet fame, some content creators have turned to increasingly senseless acts—sacrificing dignity, health, and even common sense just to have something to upload.
Take for instance the recent stunt by a vlogger known as “Brader,” who went viral after bathing inside a mall comfort room using water scooped from a toilet tank. His intent, as he claimed, was to “teach” netizens how to bathe in public restrooms—a move that not only turned him into a laughingstock but also sent the wrong message to his followers.
The mall itself had to issue a reminder: toilet tank water is recycled and strictly for flushing—not for cleaning the human body. Far from being funny, the video highlighted how far some influencers are willing to go, even if it means promoting unhygienic and unsafe practices.
This incident reflects a larger problem. Many content creators today seem to chase virality without considering values or consequences. Instead of being role models, they reduce themselves to spectacles of ridicule. Worse, young viewers—especially those who idolize such influencers—may think such reckless behavior is acceptable.
Social media has democratized storytelling and given ordinary people platforms once reserved for traditional media. But with that freedom comes responsibility. Influence should be wielded wisely, not squandered on mindless antics that diminish public trust in digital creators.
At the end of the day, content creation should uplift, educate, or at least entertain responsibly. If the only way to stay relevant is to humiliate oneself, then perhaps it’s time to ask: is this really “influence,” or just plain nonsense?