As the new school year approaches, families across the country are busy preparing for the return of their children to the classroom. But for thousands of underprivileged students, basic school supplies remain out of reach—an all-too-common barrier to accessing quality education. This is where SM Store steps in with a heartfelt initiative that turns everyday shopping into an opportunity to give back.
This May, SM Store is calling on Filipino shoppers to join its Shop & Share for Education campaign, a Corporate Social Responsibility (CSR) project that aims to provide school kits to underprivileged children nationwide. Running from May 1 to 31, the campaign allows customers to donate a complete back-to-school kit for only ₱99 with a minimum ₱3,000 single-receipt purchase at any SM Store branch.
Each school kit will be channeled through trusted partner schools and non-government organizations (NGOs) and distributed to children who need them most. In Mindanao, beneficiaries will be reached through participating branches in Davao, Lanang, CDO Downtown, CDO Uptown, Butuan, General Santos, and Zamboanga City’s SM Store Mindpro.
“Every child deserves the tools to succeed in school, and with the support of our shoppers, we can help make that happen,” said Mary Angela Velasco, Marketing Manager of SM Store Mindpro. “Through this campaign, we aim to bridge the gap in access to education—one school kit at a time.”
The Power of Purposeful Shopping
Beyond the promotional offer, Shop & Share for Education reflects the broader importance of Corporate Social Responsibility (CSR) in today’s business landscape. By integrating CSR into its operations, SM Store demonstrates that retail is more than just transactions—it can be a force for good.
For children from economically disadvantaged backgrounds, receiving basic school supplies can make a world of difference. It’s not just about notebooks and pencils—it’s about restoring dignity, boosting confidence, and supporting their right to education. For many parents, this initiative helps ease the financial burden at the start of the school year, ensuring their children are equipped and motivated to learn.
Corporate-led programs like this also inspire a culture of generosity among consumers. By simply adding ₱99 to their purchase, shoppers are empowered to take part in a nationwide movement that uplifts communities and transforms lives. It is an accessible way for everyday citizens to become changemakers.
A Commitment to Community
This campaign is not SM Store’s first foray into community development. As Your Everyday Store, it has built a reputation for social involvement, from disaster relief efforts to educational support and health programs. Such CSR initiatives create long-term impact, going beyond immediate assistance to address systemic inequalities.
In a country where education remains a key pathway out of poverty, programs like Shop & Share for Education represent more than charity—they are investments in the nation’s future.
Sparking Hope Through Simple Acts
As the nation gears up for another academic year, SM Store invites everyone to help brighten a child’s future. The act of giving may be small, but its ripple effect is far-reaching. A single school kit can open doors, inspire dreams, and spark hope.
Let this back-to-school season be more than just about shopping. Let it be about sharing. Let it be about giving every child the tools—and the chance—to succeed.
To learn more about Shop & Share for Education, visit smstore.com/SSForEducation.